Marchex announces acquisition of TrafficLeader
SEATTLE, WA and EUGENE, OR - October 31, 2003 -- Marchex, Inc., a provider of technology-based services to merchants engaged in online transactions, today announced the acquisition of SiteWise Marketing, Inc., d.b.a.TrafficLeader®, (http://www.trafficleader.com/), a leading provider of search marketing services, specializing in Feed Management, conversion-to-revenue tracking, and other search-based customer acquisition tools and services. Terms of the transaction, which takes effect immediately, were not disclosed.
TrafficLeader provides its services through a broad network of large-scale distribution partners, including several of the Internet's leading search providers. The company services an advertiser client base of large and medium sized organizations. TrafficLeader will continue to be based in Eugene, Oregon, as a wholly owned subsidiary of Marchex.
About TrafficLeader®:
TrafficLeader - your one source for acquiring customers through search
engines - offers proven search marketing services that actively drive
qualified visitors to business Websites. The company's integrated suite of
proprietary client acquisition solutions, combined with robust
conversion-to-revenue tracking, enhances on-line performance from Search
to Sales(SM).
As a full-service search marketing company, TrafficLeader autonomously extracts relevant data from Websites, creates highly optimized XML data feeds, guarantees inclusion into several major search indexes, actively manages paid placement campaigns, provides site optimization techniques, and reports in-depth ROI metrics. Respect for relevancy, and the ability to achieve top-ranked listings for the world's most successful companies, are why major engines select TrafficLeader as their inaugural partner to implement, promote, and manage Feed Management programs. TrafficLeader extends a broad reach across several of the Internet's major search properties.
About Marchex, Inc.:
Marchex (www.marchex.com) provides technology-based services to merchants engaged in online transactions. Currently, the company delivers the following services in support of its partners: Feed Management, pay-per-click listings, conversion tracking and search marketing. Marchex's operating businesses include Enhance Interactive (www.enhance.com) and TrafficLeader® (www.trafficleader.com).
For further information:
Mark S. Peterson
Vice President of Public Relations
206.331.3500
mark@marchex.com
