RPM™ Tracking Introduced by TrafficLeader®
Robust Search Revenue Tracking Provides Detailed Conversion Metrics
September 9, 2002 (Eugene, OR) TrafficLeader (www.trafficleader.com), a leading provider of search marketing services, specializing in paid inclusion, conversion-to-revenue tracking, and other search-based customer acquisition tools and services, today introduced its innovative TrafficLeader RPM tracking applications and services for business Websites. Designed for rapid performance evaluation of the company's proven search positioning services, TrafficLeader RPM offers instant access to daily-updated reports containing specific Revenues Per Month and Revenues Per Metric data.
TrafficLeader RPM enables on-line businesses to obtain in-depth knowledge into the full value of their search marketing campaigns. Accessible through TrafficLeader's secure on-line TrafficControl™ Center, RPM tracking delivers enhanced search marketing information such as real-time traffic statistics, detailed performance data, and dynamic revenue analytics.
Companies can now closely monitor their RPM's (Revenues Per Month) by total search revenue, total number of orders, average order size, and conversion rate. In addition, for the first time ever, they can perform in-depth RPM (Revenue Per Metric) analysis to gain insight into valuable performance metrics such as revenue by keyword, revenue by search engine, revenue by day, and revenue by order.
TrafficLeader RPM is an integral component of TrafficLeader's search marketing platform. Designed to enhance Website performance from Search to Sales(SM), this new integrated platform combines the power of proprietary search positioning services with dynamic conversion-to-revenue tracking applications.
