DoubleClick Announces Partnerships To Expand Offering Of Search Marketing Solutions
Reseller Agreements With iProspect and TrafficLeader Allow DoubleClick to Offer Search Engine Optimization and Feed Management Solutions
New York, August 19, 2003 -- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and Web publishers, today announced reseller partnerships with leaders in the search engine marketing space: iProspect, The Original® Search Engine Marketing Firm, and TrafficLeader, a full-service search marketing company. DoubleClick will leverage iProspect's natural search engine marketing services and TrafficLeader's paid search inclusion technology on behalf of its clients who are looking to augment their search engine marketing and increase ROI on the Web. The agreements expand DoubleClick's search engine marketing solutions for its clients - - its customers are already able to use the DART For Advertisers and DART for Publishers interfaces to traffic and track their paid listings through Click Commands and Tracking Ads.
Paid listings, which guarantee that a website or web pages appear in an optimal position on the search results page, represent just one available search marketing tool. Search engine optimization and Feed Management round out the options for marketers, for whom increasing visibility on search engines is critical to drive traffic and conversion. Recent DoubleClick research shows that search engines have the greatest impact on users researching a purchase (41% report using those most often to find a website). As a result of the reseller agreements, search engine optimization and Feed Management will now be made available to DoubleClick clients through its direct sales team.
iProspect, a leading provider of search engine marketing services, works to increase a website's visibility across the major search properties. iProspect optimizes web sites pages to be "search engine friendly" by analyzing qualified prospects, and implementing a customized strategy to ensure that they find the website more frequently when searching for products, services or information. iProspect not only drives increased traffic, but also tracks conversion and offers the industry's only patent-pending Web conversion enhancement service. As part of the agreement, iProspect's services will leverage the data provided by DoubleClick's DART technology.
TrafficLeader is a full-service search marketing company specializing in Feed Management, which guarantees that a website or web pages, that the search engine's technology might have missed, will appear in a search engine's index. TrafficLeader guarantees inclusion into the world's most important search indexes, actively manages paid placement campaigns, provides site optimization techniques, and reports in-depth ROI metrics. TrafficLeader's reporting product can be integrated with DoubleClick's DART for Advertisers.
"DoubleClick's relationships with iProspect and TrafficLeader enhance our search marketing offering for clients who recognize its importance for reaching and converting prospects," said Doug Knopper, VP and GM, Online Advertising Solutions, DoubleClick. "This comprehensive offering is only the first of many powerful search marketing solutions that we, together with leading companies in the search market, plan on offering to customers looking to increase their return on investment on the Web."
"TrafficLeader is the inaugural Search Engine Marketing (SEM) partner for every bulk Feed Management program in existence today, and DoubleClick is the leading global interactive marketing firm." said Jerry Wiant, President, TrafficLeader, "Together, we create a compelling value proposition that will guarantee a strong positioning for DoubleClick in the search industry."
"iProspect is delighted to offer DoubleClick our search engine optimization consulting services," said Sage Peterson, Vice President, Strategic Alliances, iProspect. "Search engines are the number one media for promoting online businesses. As competition for that premiere real estate increases, our combined services and expertise can deliver a powerhouse solution to clients looking to increase exposure and therefore return on investment."
About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 21 offices around the world.
About iProspect
iProspect is The Original® Search Engine Marketing Firm. The company is the leading provider of search engine marketing services that drives increased traffic, tracks conversion and offers the industry's only patent-pending Web conversion enhancement service. Founded in 1996 by Fredrick Marckini, iProspect pioneered the industry and works with the most recognized and successful brands in the world, including American Express, Mercedes-Benz, GlaxoSmithKline, Xerox, Verisign, Ford Motor Company and Sharp Electronics. The company has published three books on search engine positioning including Achieving Top-10 Rankings in Internet Search Engines and most recently, Search Engine Positioning. iProspect is located in Arlington, Mass., and can be reached at 1-800-522-1152, or visit www.iprospect.com.
