TrafficLeader® Introduces Direct Inclusion Service for Business Web Sites
Inktomi Index Connect offers Rapid Inclusion Into Inktomi Powered Search Results
Eugene, OR. (August 16, 2001) - TrafficLeader® (www.trafficleader.com), a leading provider of search marketing services, specializing in Feed Management, conversion-to-revenue tracking, and other search-based customer acquisition tools and services, today announced the introduction of TrafficLeader's Direct Search Inclusion (DSI) for business Web sites based on the Inktomi® Index ConnectTM Feed Management program. Inktomi Search Solutions, which has received broad acclaim for delivering comprehensive and highly accurate Web search results, powers many of the largest Internet portals and destination sites worldwide.
TrafficLeader’s Direct Search Inclusion offers the ability to control how Inktomi indexes a company’s site, how much content is included, and how often the site is refreshed in the Inktomi search index. Via this certified service, TrafficLeader guarantees that its clients’ pages will be refreshed by Inktomi every 48-hours to ensure that specified content remains up-to-date in the index. In addition, the company guarantees initial submission into the Inktomi search index within 48 hours from the launch of each client campaign.
The new DSI offering from TrafficLeader enables large content providers — Web sites containing more than 1,000 URL’s — to better manage content and have more control over how and when Web pages are indexed. For example, on-line commerce sites can now publish updated inventory information and alert Internet users to timely special offers and sales. This pay-for-performance program does not however, impact the relevance of content or the appearance of the search results to the search engine users.
As a value-added benefit within its DSI service, TrafficLeader is also able to create highly relevant, optimized Web pages that routinely achieve high rankings within results generated through search queries.
Troy Toman, vice president and general manager, Inktomi Search Solutions Division, emphasized the value of Index Connect to large content publishers by stating, "By driving high quality visitors to customers’ sites while continuing to deliver highly relevant search results to users, Inktomi is effectively tackling the increasingly cluttered Web."
When asked to convey the importance to this new DSI service, Jerry Wiant, president of TrafficLeader said, "Our rapidly-growing company continues to leverage its search positioning expertise to introduce unique products that increase qualified visits, achieve visibility with the engines without the use of spam, and that directly benefit our client’s bottom line."
