TrafficLeader® Partners with Ask Jeeves to Offer Index Express Service
New DSI Program provides Guaranteed Inclusion Into Leading Search Engine's Index
Eugene, OR. (July 8, 2002) - TrafficLeader® (www.trafficleader.com), a leading provider of search marketing services, specializing in paid inclusion, conversion-to-revenue tracking, and other search-based customer acquisition tools and services, today announced the addition of Ask Jeeves® Index Express(SM) service as a major component within its Direct Search InclusionTM (DSI) program. As a certified Index Express partner, TrafficLeader enables business Websites to significantly improve their presence across Ask Jeeves Web Properties through guaranteed inclusion into Teoma(SM) search index, which powers Ask Jeeves.
Ask Jeeves, the second most popular search engine online, employs advanced search technologies on Ask.com and Teoma.com to supply consumers with real-time access to information, products, and services, and help companies target and acquire qualified prospects.
"Our Index Express partnership with TrafficLeader offers businesses a cost-efficient and measurable solution for driving qualified traffic to their sites," said Jim Lanzone, vice president of product management for Ask Jeeves. "Feed Management is a timely and low maintenance way for businesses to ensure that their most updated content and information is available to Web users."
While Index Express guarantees inclusion within the Teoma index, it does not guarantee placement on Ask Jeeves or Teoma.com. Teoma's advanced search algorithms apply a proprietary process to weigh and rank sites to generate authoritative as well as relevant results.
In addition to rapid inclusion into Teoma search index, TrafficLeader DSI allows companies to add, delete, and alter page content on a continuous basis. The result is a better search experience for Internet users, as well as highly qualified leads and lower customer acquisition costs for businesses.
Jerry Wiant, president of TrafficLeader, recognized the significance of this new partnership by stating, "The fact that our rapidly growing search marketing company has been chosen, once again, as an inaugural inclusion partner with a major search provider like Ask Jeeves solidifies TrafficLeader's top-tier position in our industry."
