Ask Jeeves UK Selects TrafficLeader as an Approved US Reseller
TrafficLeader® Partners with Leading European Search Engine
June 3, 2003 (Eugene, OR) TrafficLeader (www.trafficleader.com), a leading provider of search marketing services, specializing in Feed Management, conversion-to-revenue tracking, and other search-based customer acquisition tools and services, today reported that Ask Jeeves UK (www.ask.co.uk), a wholly owned subsidiary of Ask Jeeves Inc., has chosen the Company to perform as an approved Index Express Paid for Inclusion reseller in the United States.
Index Express from Ask Jeeves UK is specifically designed to give greater control to business Websites and to help generate highly qualified leads for on-line advertisers interested in targeting United Kingdom & Ireland based audiences. This Feed Management product guarantees inclusion into the Ask Jeeves search index giving advertisers exposure to more than 6 million users per month.
Ask Jeeves UK Index Express is aimed at large on-line retailers and e-commerce firms that feature significant content and a large quantity of URLs on their Website. As a trusted reseller, TrafficLeader is able to directly include, via XML data feeds, a business Website's complete catalog of products, brands, and services.
In addition to this guaranteed inclusion into Ask Jeeves UK, TrafficLeader's proprietary refinement and extraction application is able to autonomously extract all relevant data from each client Website to create highly optimized XML feeds. Refinery System™ from TrafficLeader ensures that the most up-to-date data feeds are submitted into the Teoma search index, which powers Ask Jeeves UK.
"Thousands of URLs can now be swiftly included into the Ask.co.uk search engine to deliver highly targeted and measurable consumer traffic directly to a particular page advertising a particular product. The net effect is high conversion rates and low cost of customer acquisition," explains David Graham, Head of Business Development at Ask Jeeves UK.
"TrafficLeader is particularly proud of our association with Ask Jeeves UK," stated Jerry Wiant, President of TrafficLeader. "This exciting Feed Management program represents our company's first foyer into the rapidly expanding international search industry, and another strong offering in our Direct Search Inclusion® services."
