TrafficLeader® Renews Inktomi Index Connect Agreement
Authorized Inktomi Reseller Continues to Grow Industry-Leading Feed Management Services
June 1, 2003 (Eugene, OR) TrafficLeader (www.trafficleader.com), a leading provider of search marketing services, specializing in paid inclusion, conversion-to-revenue tracking, and other search-based customer acquisition tools and services, today announced both the renewal of its Index ConnectTM Feed Management agreement with Inktomi® Corporation and its two-year anniversary as an authorized reseller of Inktomi's Feed Management services. As an inaugural Inktomi Index Connect partner, TrafficLeader has provided proprietary XML feed creation and guaranteed inclusion into Inktomi's index since May 2001.
Index Connect, the search industry's first performance-based paid inclusion program, is offered through TrafficLeader and other authorized resellers, and is available directly through Inktomi, a Yahoo! company, for select clients. The program ensures that on-line retailers and content publishers have their deepest Web content represented and frequently updated in the Inktomi Web Search index.
"Inktomi Index Connect pioneered performance-based Web search paid inclusion in early 2001," stated Vishal Makhijani, vice president & general manager, Inktomi Web Search. "As the first Index Connect reseller, TrafficLeader has played a noteworthy role in making Index Connect the leading search inclusion program."
Designed to increase traffic and revenue for sites having more than 1,000 pages, Index Connect delivers search portal users directly to the most relevant Web pages on a business Website, including product catalogs, content archives, and service directories. This, in turn, generates higher conversion rates by delivering prospects directly to specific, truly relevant content.
"Inktomi has been pleased with TrafficLeader's proven technologies, respect for relevancy, and ability to perform for the world's largest sites," added Makhijani.
