Marchex and TrafficLeader announce Internet Search Marketing Agreements with BellSouth®
EUGENE, OR - May 13, 2004 -- TrafficLeader, a leading provider of search engine marketing services and a subsidiary of Marchex, Inc. (NASDAQ: MCHX), today announced two agreements with BellSouth to expand the exposure of BellSouth's RealPages.com advertisers in Internet search results, using TrafficLeader's technology and distribution platform.
TrafficLeader will support BellSouth's Real Search Engine SolutionsSM, an innovative product designed to help local businesses increase their Web presence. When potential buyers surf the Web for a product or service, Real Search Engine Solutions helps ensure BellSouth advertisers' Web sites will show up in Internet search results.
Under the agreement, TrafficLeader will deliver a hosted software package which allows BellSouth to easily enter and manage its advertiser data for Feed Management and paid listings campaigns. TrafficLeader will create and manage the necessary Feed Management feeds for the advertisers, ensuring that they are delivered into many of the Internet's leading search engines and traffic providers. TrafficLeader's paid inclusion programs enable merchant customers to have their product- or service-based Web sites appear in search results, based on relevance to specific search queries.
Additionally, TrafficLeader will provide tools for BellSouth to manage paid listings campaigns for its advertisers on the Internet's leading pay-per-click (PPC) search engines. While Feed Management programs are based solely on relevance, PPC campaigns rank search results based on a specific price paid for placement on specific key words.
Under the second agreement announced today, TrafficLeader will collaborate with BellSouth's Intelligent Media Ventures to provide search engine optimization (SEO) services for BellSouth's RealPages.com, the company's Internet Yellow Pages. This agreement is focused on increasing the visibility and distribution of BellSouth's advertisers.
"These agreements are unique in providing the flexibility for BellSouth to offer its RealPages.com advertisers a combination of search engine marketing services, whether that is via paid search inclusion or pay-per-click programs," said Jerry Wiant, TrafficLeader CEO. "This will enable BellSouth to manage both their advertisers' campaigns and the associated customer service, and TrafficLeader will provide the technology infrastructure, software and feed creation capability."
About BellSouth Advertising and Publishing:
BellSouth Advertising &
Publishing Corporation (BAPCO) is the leading provider of print and Internet
Yellow Pages products in the southeast. BAPCO publishes 63 million copies of
the print Yellow Pages in more than 500 editions in the nine-state BellSouth
region. The most used and preferred directory in the
Southeast, consumers referred to The Real Yellow Pages®
from BellSouth nearly 2 billion times last year and made nearly 160 million
searches on RealPages.comSM (www.realpages.com). The Real Yellow
Pages is a powerful information resource, linking buyers and sellers, with
approximately 85 percent of consumers who reference the directories making
purchase decisions based on their findings.
About Marchex, Inc.:
Marchex (www.marchex.com)
provides technology-based services to merchants engaged in online transactions.
Currently, the company delivers the following services in support of its
partners: Feed Management, pay-per-click listings, conversion tracking and
search marketing. Marchex's operating businesses include Enhance Interactive
(www.enhance.com) and
TrafficLeader® (www.trafficleader.com).
About TrafficLeader:
TrafficLeader is a leading
provider of search engine marketing services, including Feed Management,
advertising campaign management, conversion tracking and analysis, and search
engine optimization. Through its primary service, Feed Management,
TrafficLeader manages search-based advertising campaigns and services for
merchant advertisers. Its Feed Management service helps merchants with
hundreds, or even thousands, of products available online reach prospective
customers by first indexing their product databases, creating highly relevant
product listings, then placing these listings in front of potential customers,
primarily though search engines. Through its trusted relationships with major
Web search, product shopping and directory entities, TrafficLeader brings its
clients highly targeted traffic and sales opportunities, while delivering
relevant search results for users seeking specific products or services. Based
in Eugene, Oregon, TrafficLeader is a wholly owned subsidiary of
Marchex, Inc
Safe Harbor Statement
This
press release contains forward-looking statements that involve substantial
risks and uncertainties. All statements, other than statements of historical
facts, included on this press release regarding our strategy, future
operations, future financial position, future revenues, projected costs,
prospects, plans and objectives of management are forward-looking statements.
We may not actually achieve the plans, intentions or expectations disclosed in
our forward-looking statements and you should not place undue reliance on our
forward-looking statements. Actual results or events could differ materially
from the plans, intentions and expectations disclosed in the forward-looking
statements we make. There are a number of important factors that could cause
Marchex's actual results to differ materially from those indicated by such
forward-looking statements which are described in the "Risk Factors"
section of the final prospectus relating to our initial public offering filed
with the SEC. We disclaim any intention or obligation to update any
forward-looking statements.
Marchex (www.marchex.com) provides technology-based services to merchants engaged in online transactions. Currently, the company delivers the following services in support of its partners: Feed Management, pay-per-click listings, conversion tracking and search marketing. Marchex's operating businesses include Enhance Interactive (www.enhance.com) and TrafficLeader® (www.trafficleader.com).
About TrafficLeader:
TrafficLeader is a leading
provider of search engine marketing services, including Feed Management,
advertising campaign management, conversion tracking and analysis, and search
engine optimization. Through its primary service, Feed Management,
TrafficLeader manages search-based advertising campaigns and services for
merchant advertisers. Its Feed Management service helps merchants with
hundreds, or even thousands, of products available online reach prospective
customers by first indexing their product databases, creating highly relevant
product listings, then placing these listings in front of potential customers,
primarily though search engines. Through its trusted relationships with major
Web search, product shopping and directory entities, TrafficLeader brings its
clients highly targeted traffic and sales opportunities, while delivering
relevant search results for users seeking specific products or services. Based
in Eugene, Oregon, TrafficLeader is a wholly owned subsidiary of
Marchex, Inc
Safe Harbor Statement
This
press release contains forward-looking statements that involve substantial
risks and uncertainties. All statements, other than statements of historical
facts, included on this press release regarding our strategy, future
operations, future financial position, future revenues, projected costs,
prospects, plans and objectives of management are forward-looking statements.
We may not actually achieve the plans, intentions or expectations disclosed in
our forward-looking statements and you should not place undue reliance on our
forward-looking statements. Actual results or events could differ materially
from the plans, intentions and expectations disclosed in the forward-looking
statements we make. There are a number of important factors that could cause
Marchex's actual results to differ materially from those indicated by such
forward-looking statements which are described in the "Risk Factors"
section of the final prospectus relating to our initial public offering filed
with the SEC. We disclaim any intention or obligation to update any
forward-looking statements.
This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included on this press release regarding our strategy, future operations, future financial position, future revenues, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of the final prospectus relating to our initial public offering filed with the SEC. We disclaim any intention or obligation to update any forward-looking statements.
