TrafficLeader® partners with Fingerhut Companies and Crutchfield.
Clients welcome the benefits of Internet Performance Marketing
Eugene, OR. (March 27, 2000) – TrafficLeader™ (www.trafficleader.com) today announced the addition of two world-class companies, Fingerhut Companies, Inc. and Crutchfield Corporation, to the expanding list of clients utilizing its Internet Performance Marketing services. Internet Performance Marketing offers the means to actively enhance the quantity and quality of on-line visitors driven to websites through search engine optimization technologies.
Announced last September, TrafficLeader's Seamless Path™ technology is designed to achieve top search engine rankings by using optimized keyword listings and customized descriptions of products and services. Working closely with its clients, TrafficLeader is able to increase the number of "qualified" visitors arriving at websites through all search engines. The term "qualified visitor" is used to signify on-line users who, by entering specific words and phrases into search engines, are actively seeking a company’s products or services.
"We developed our Seamless Path technology with the specific purpose of enabling our clients to achieve the maximum return from their on-line marketing dollars," said Jerry Wiant, President of TrafficLeader's parent company, SiteWise Marketing, Inc. "Unlike inefficient banner ad campaigns, our optimization services provide customer acquisition strategies targeted at highly qualified Internet users."
TrafficLeader's Seamless Path was selected by Fingerhut Companies, one of the nation's largest direct marketing and online retailers, and a wholly owned subsidiary of Federated Department Stores, Inc. (NYSE: FD), as one of the technologies it will utilize to drive visitors to its eight proprietary web sites. "Our Internet strategy is focused on rapid growth, which requires increasing traffic and expanding our e-commerce customer base as quickly as possible," stated Greg Nelson, Manager of Search Strategies for Fingerhut. "Because of this, we truly see the merit of the search engine services offered by TrafficLeader."
Crutchfield Corporation also chose TrafficLeader when the company realized it needed to enhance the performance of its on-line marketing campaigns. "They were able to immediately respond to our needs, by implementing an S.E.O. program, custom-tailored to our site, within 7 to 10 working days," said Susan McCulley, Director of Web Marketing at Crutchfield, one of the largest direct integrated marketers (catalog, call center, Internet) of consumer electronics products in the United States.
The addition of these two highly recognized clients prompted Jerry Wiant with TrafficLeader to add, "We are extremely pleased that the benefits of our services are so highly valued by such impressive companies."
