TrafficLeader® Unveils Latest XML Feed Generation/Optimization Technology
Refinery System™ Version 3.0 Automates Content Extraction and Feed Creation
March 1, 2003 (Eugene, OR) TrafficLeader (www.trafficleader.com), a leading provider of search marketing services, specializing in paid inclusion, conversion-to-revenue tracking, and other search-based customer acquisition tools and services, today announced the introduction of the newest version of its proprietary content discovery and refinement application, known throughout the on-line search industry as the TrafficLeader Refinery System™.
TrafficLeader's Refinery System, which was first introduced in 2002, provides the automated means for the Company to extract relevant data from business Websites in order to generate optimized XML feeds for all Feed Management search programs. Now, with the introduction of Version 3.0, the Refinery System includes enhanced extraction technology that is able to "spider" all types of data found on any site, including dynamic/database-generated pages and form-based pages.
Version 3.0 of this content discovery, extraction, and refinement technology identifies and distills content pages that are unseen by conventional search engine spiders. This intelligent information retrieval, coupled with full editorial reviews of each automated feed, ensures the highest degree of relevancy for all client data feeds.
Because of its ability to automatically generate highly relevant, spam-free XML data feeds, Version 3.0 of TrafficLeader's Refinery System achieves top-ranked search listings throughout all Feed Management programs. The Company's reach across the entire search landscape stems from that fact that TrafficLeader is an inaugural certified inclusion partner with the world's most important engines and directories, including Inktomi®, AltaVista®, LookSmart™, Ask Jeeves®, Mamma.com, FAST Search and Transfer, and InfoSpace.
"Version 3.0 contains proprietary data freshness technology," proclaimed Bruce Fabbri, TrafficLeader's co-founder and Chief Technical Officer, "that systematically detects new site pages, design revisions, and out-of-stock pages. Our Refinery System extracts relevant site information and formats it into unique feed formats for each pay-for-inclusion and pay-for-placement search engine."
TrafficLeader is a premier exhibitor, and will be showcasing its Refinery System Version 3.0, at the Search Engine Strategies Conference and Expo 2003 in Boston, Massachusetts on March 4, 2003. The Company's booth number at this industry-wide conference is 105. For more information, visit the SES Conference Website at http://www.jupiterevents.com/sew/boston03/trafficleader.html.
