TrafficLeader® Selected by LookSmart as Certified Search Targeted Marketing Partner
New DSI Program provides Inclusion Service into LookSmart Search Products
Eugene, OR. (January 24, 2002) - TrafficLeader® (www.trafficleader.com), a leading provider of search marketing services, specializing in Feed Management, conversion-to-revenue tracking, and other search-based customer acquisition tools and services, today announced LookSmartTM Search Targeted Marketing services as a major component within its Direct Search InclusionTM (DSI) program. Search Targeted Marketing provides the means for business Websites to extend their search listing reach through LookSmart's Keyword Featured Listings, Index Featured Listings, and Directory Listings.
As a certified Search Targeted Marketing partner, TrafficLeader enables businesses to gain exposure throughout the vast LookSmart network, which reaches 77% of Internet users, according to Media Metrix October 2001 Digital Media Audience Ratings. This pay-for-inclusion search listing platform is distributed through top portals and major ISP's, including Microsoft's MSN, AltaVista, Netscape Netcenter, Inktomi, Juno, Road Runner, Cox Interactive Media, InfoSpace (Go2Net, Dogpile, MetaCrawler), CNET's Search.com, and Ask Jeeves.
In addition to rapid inclusion into these engines and directories, TrafficLeader DSI allows companies to add, delete, and alter page content on a continuous basis. The result is a better search experience for Internet users, as well as highly qualified leads and lower customer acquisition costs for businesses.
"The LookSmart directory reaches nearly four out of five Internet users," stated Dakota Sullivan, Vice President Marketing at LookSmart. "Our Search Targeted Marketing Partner program enables businesses working with our certified channel partners, including TrafficLeader, to have hundreds or thousands of their products appear in search results across the Web."
Jerry Wiant, president of TrafficLeader, conveyed the importance of this new relationship by stating, "Our rapidly-growing positioning company recognizes LookSmart's ability to gain access to a wide scope of search products which betters our ability to achieve highly ranked listings."
