TrafficLeader® Submits World-Class Clients Into Direct Search Inclusion™ Service
Businesses Gain Prominent Listings Within Major Search Engines and Directories
Eugene, OR. (January 4, 2002) - TrafficLeader® (www.trafficleader.com), a leading provider of search marketing services, specializing in Feed Management, conversion-to-revenue tracking, and other search-based customer acquisition tools and services, today announced the addition of several world-renowned companies participating in TrafficLeader Direct Search InclusionTM (DSI).
TrafficLeader DSI, which includes Index Connect, enables large content providers – business Websites containing more than 1,000 URL's – to control how search providers index their site, how much content is included, and how often their site is refreshed in each search index. In addition, TrafficLeader guarantees initial submission into several search indexes within 48 hours from the launch of each client campaign.
The latest hallmark companies choosing to participate in TrafficLeader DSI include Office Depot (www.officedepot.com), the world's largest seller of office products, Wilsons Leather (www.wilsonsleather.com), the leading specialty retailer of leather outerwear, apparel and accessories in the United States, and NORDSTROM.com (www.nordstrom.com), one of the nation's leading fashion specialty retailers.
These companies, and numerous other industry leaders, are taking advantage of the proven benefits offered through TrafficLeader DSI. For example, through its alliance with Inktomi, TrafficLeader guarantees that Index Connect pages will be refreshed every 48-hours to ensure that specified content remains up-to-date in the Inktomi index.
"Index Connect provides business sites the ability to better manage their content and ensure their presence is best represented on the Web," said Tomi Poutanen, business development manager, Inktomi Search Solutions. "Our agreement with TrafficLeader helps content publishers submit search engine friendly content that will drive highly targeted traffic to their sites."
An additional value-added benefit to these world-class companies participating in TrafficLeader DSI is TrafficLeader's ability to create highly relevant, optimized Web pages that routinely achieve high rankings within results generated through search queries.
