Radisson Hotels Case Study
Radisson achieves 1500% ROI upon implementation of TrafficLeader's Search Feed.
The Solution
TrafficLeader was engaged to accomplish the following:
- Make 'deep' content visible to Web searchers
- Keep information appearing in search results fresh
TrafficLeader's trusted paid inclusion feed
Paid inclusion is the only way to ensure Radisson's entire array of product and service Web page URLs appear in search engine results. TrafficLeader is provided with direct access to Radisson's entire product database and prepares a series of trusted feeds based on Radisson-approved URLs. TrafficLeader then submits the URLs to its search engine partners to appear in related search engine results. The ability to display up-to-date product information to Web searchers is critical for Radisson. TrafficLeader analyzes, optimizes and error-checks Radisson's URLs several times per week to ensure that the information being displayed in search engine results is as up-to-date and relevant as possible.
Downloads
Testimonials
"Carlson Companies, parent company of Radisson Hotels & Resorts, has selected TrafficLeader to manage our search marketing campaigns because our conversion-to-booking rates have dramatically increased through TrafficLeader's ability to achieve a dynamic presence across all engines."
