
Radisson achieves 1500% ROI upon implementation of TrafficLeader's Search Feed.
The initial paid inclusion campaign was nearly too successful, hitting its visit cap every month... frequently with weeks left to spare. After evaluating the strong performance of TrafficLeader's paid inclusion program during the 6 month pilot period, Carlson lifted its visit cap and expanded its URL feed to include more hotels across their entire portfolio of brands. Over the past year, TrafficLeader has delivered an average of 25% of all search engine traffic measured monthly for Radisson, with some months as high as 40%. Radisson has also achieved a measured 1500% return on investment (ROI) with TrafficLeader.
"Carlson Companies, parent company of Radisson Hotels & Resorts, has selected TrafficLeader to manage our search marketing campaigns because our conversion-to-booking rates have dramatically increased through TrafficLeader's ability to achieve a dynamic presence across all engines."