Radisson Hotels Case Study
Radisson achieves 1500% ROI upon implementation of TrafficLeader's Search Feed.
What's Next
Carlson Hotels, like most savvy online marketers in the competitive search space, realizes that paid inclusion is not the only method of improving search engine performance within natural search results, Carlson recently approached TrafficLeader about performing Natural Search Engine Optimization (SEO) services. After a a review of all of Carlson Hotel's Web site properties, TrafficLeader provided and is implementing recommendations in the following areas:
- Web Site URL Structure & Crawlability
- Web Site Content & Keyword Analysis
- Linking Strategies
TrafficLeader provides Carlson with extensive training in implementation and upkeep of suggested changes, as well educating the Carlson team as to how its current Web site style and structure impact its natural search engine listings. Both Carlson and TrafficLeader are optimistic about performance improvements as a result of Natural SEO.
With leading marketers beginning to embrace a "holistic" approach for Search Engine Marketing - integrating paid inclusion, natural SEO, and pay-for-placement bid management - TrafficLeader and Carlson are evolving the search function accordingly. By working with Carlson's dedicated bid management partner, and cross-leveraging TrafficLeader's SEO and paid inclusion expertise, TrafficLeader and Carlson Hotels plan to carry the past success of their inclusion program forward into the holistic umbrella of search-generated traffic.
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Testimonials
"Carlson Companies, parent company of Radisson Hotels & Resorts, has selected TrafficLeader to manage our search marketing campaigns because our conversion-to-booking rates have dramatically increased through TrafficLeader's ability to achieve a dynamic presence across all engines."
