Radisson Hotels Case Study
Radisson achieves 1500% ROI upon implementation of TrafficLeader's Search Feed.
The Challenge
Content is too deep
Content is too deep In 2002, Carlson Hotels needed to optimize its overall Web presence, primarily by making more of its property- and room-specific content visible in major search engine results. Carlson noticed that only about 10% of its Web site content, which includes regenthotels.com, radisson.com, parkplaza.com, countryinns.com, and parkinn.com, was showing up in search engine results. Radisson, because of its large footprint in the marketplace, has a huge aggregation of sub-domains and 'deep' content including dynamic property and room information. Because the majority of Radisson's Web site content was dynamic, search engine spiders couldn't "see" it. Radisson's most important Web site content was not appearing in search engine results.
This is a common problem for companies that support vast Web properties which include many unique pages, or URLs. The problem is analogous to an iceberg (see image above), the bulk of whose mass remains underwater. Before implementation of TrafficLeader's technology the majority of Radisson's pages were 'underwater', or otherwise invisible to search engines; now, all pages are accessible.
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Testimonials
"Carlson Companies, parent company of Radisson Hotels & Resorts, has selected TrafficLeader to manage our search marketing campaigns because our conversion-to-booking rates have dramatically increased through TrafficLeader's ability to achieve a dynamic presence across all engines."
