Birthday Express Case Study
"Our investment has paid for itself several times over with this product and through TrafficLeader's feed management processes."
The Solution
To address these challenges, Birthday Express partnered with TrafficLeader, a leading provider of search engine marketing services, to design a custom campaign that prominently featured Yahoo!’s Search Submit product. Search Submit allows advertisers and search engine marketing firms such as TrafficLeader to work directly with Yahoo! make sure that the information included in their search listings is frequently reviewed and dynamically updated, increasing the relevancy and "freshness" of algorithmic listings.
The product also offers easy data-feed submission and updating of large quantities of URLs and descriptions, providing better control over messaging and targeting. This unique feature enables clients like Birthday Express to get more qualified leads, as well as better coverage on search results pages.
Search Submit began to pay dividends shortly after it was initiated for Birthday Express and Storybook.com. Search results on Yahoo! (and other sites using Yahoo’s index) that were relevant to the two stores began to feature complete and current product information, significantly increasing the relevancy and number of qualified leads arriving to the online retailer.
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Testimonials
"Working with Yahoo! Search Submit and TrafficLeader has exceeded our expectations by far. Our investment has paid for itself several times over with this product and through TrafficLeader's feed management processes."
