Birthday Express Case Study
"Our investment has paid for itself several times over with this product and through TrafficLeader's feed management processes."
The Results
Positive Revenue Impact and Excellent ROI
"We have access to a broad suite of search engine marketing solutions, and we consistently find Yahoo!’s Search Submit to be among the most effective and results-driven programs in the marketplace," says Scott Greenberg, TrafficLeader's director of business development. "This is especially true for major retail clients that have hundreds or even thousands of product pages. By providing a great return-on-investment, and easy- to-manage processes, Search Submit has become a primary component of our marketing program for Birthday Express."
Because Yahoo! has made a strong commitment to delivering relevance in its search results, both Birthday Express and its customers have benefited. Through Search Submit, the company's listings point searchers to exactly what they're looking for, delivering the two sites with valuable prospects that have a specific interest in their products.
"Working with Yahoo! Search Submit and TrafficLeader has exceeded our expectations by far," says Nienaber. "Our investment has paid for itself several times over with this product and through TrafficLeader's feed management processes."
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Testimonials
"Working with Yahoo! Search Submit and TrafficLeader has exceeded our expectations by far. Our investment has paid for itself several times over with this product and through TrafficLeader's feed management processes."
